Build the OPerations
Build the OPerations
that makes
that makes
design work
design work
DesignOps & UX Strategy
Good design is supported by good systems
who am i
DesignOps & UX Strategist based in Stockholm. I help design teams scale with clarity, structure, and purpose—through systems, rituals, and tools that actually get used.
Over the last 8+ years, I’ve worked across retail, healthtech and product teams—leading initiatives that range from org-wide career frameworks and scalable design systems to impact tracking programs and knowledge platforms. My work lives at the intersection of UX, operations and team culture.
EXCPERIENCE
RECENT CAREER JOURNEY
Jan 2025
H&M
Business Expert (Design & Creative Operations)
Led tool strategy and operational programs for driving adoption, measuring ROI, and scaling systems like Figma, Confluence, and Adobe across 100+ designers.
Jan 2025
H&M
Business Expert (Design & Creative Operations)
Led tool strategy and operational programs for driving adoption, measuring ROI, and scaling systems like Figma, Confluence, and Adobe across 100+ designers.
Jan 2025
H&M
Business Expert (Design & Creative Operations)
Led tool strategy and operational programs for driving adoption, measuring ROI, and scaling systems like Figma, Confluence, and Adobe across 100+ designers.
Jan 2025
H&M
Business Expert (Design & Creative Operations)
Led tool strategy and operational programs for driving adoption, measuring ROI, and scaling systems like Figma, Confluence, and Adobe across 100+ designers.
May 2022 - Jan 2025
H&M
DesignOps Specialist
Leading DesignOps initiatives across global teams—career frameworks, design rituals, systems, and impact tracking. Built foundational design processes and created tools to scale UX practices globally.
May 2022 - Jan 2025
H&M
DesignOps Specialist
Leading DesignOps initiatives across global teams—career frameworks, design rituals, systems, and impact tracking. Built foundational design processes and created tools to scale UX practices globally.
May 2022 - Jan 2025
H&M
DesignOps Specialist
Leading DesignOps initiatives across global teams—career frameworks, design rituals, systems, and impact tracking. Built foundational design processes and created tools to scale UX practices globally.
May 2022 - Jan 2025
H&M
DesignOps Specialist
Leading DesignOps initiatives across global teams—career frameworks, design rituals, systems, and impact tracking. Built foundational design processes and created tools to scale UX practices globally.
May 2021- May 2022
EY Doberman
Design Project Manager
Delivered strategic design solutions for global clients, leading multi-disciplinary teams from insight to impact.
May 2021- May 2022
EY Doberman
Design Project Manager
Delivered strategic design solutions for global clients, leading multi-disciplinary teams from insight to impact.
May 2021- May 2022
EY Doberman
Design Project Manager
Delivered strategic design solutions for global clients, leading multi-disciplinary teams from insight to impact.
May 2021- May 2022
EY Doberman
Design Project Manager
Delivered strategic design solutions for global clients, leading multi-disciplinary teams from insight to impact.
Jan 2019- March 2020
Deloitte Acne
Business Strategy
Managed design delivery across branding and digital campaigns, aligning creative teams and client stakeholders.
Jan 2019- March 2020
Deloitte Acne
Business Strategy
Managed design delivery across branding and digital campaigns, aligning creative teams and client stakeholders.
Jan 2019- March 2020
Deloitte Acne
Business Strategy
Managed design delivery across branding and digital campaigns, aligning creative teams and client stakeholders.
Jan 2019- March 2020
Deloitte Acne
Business Strategy
Managed design delivery across branding and digital campaigns, aligning creative teams and client stakeholders.
Certifications
Certifications
Certifications
certified CX Professional (CX academy)
certified CX Professional (CX academy)
certified CX Professional (CX academy)
certified CX Professional (CX academy)
Certified Scrum Master (CSM)
Certified Scrum Master (CSM)
Certified Scrum Master (CSM)
Certified Scrum Master (CSM)
HAVE A PROJECT
IN MIND ?